asala has a simple mission:
to collect, protect, and connect.
In the age of information, where everyone would like to have everything at their fingertips, asala will convert your physical art collection into an online platform with all the information about each piece readily available.
asala allows for tracking of forgeries and lost art
Building on the meaning of asala, authenticity in Arabic, this platform not only creates a transparent experience and keeps an inventory of the collection, but it also allows for tracking of forgeries and lost art. It provides a public space within the art community to notify the network of fakes on the market.
asala also connects emerging art markets together
asala has a built in centralized community where art enthusiasts, experts, and artists alike can be connected